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The sad demise of the catered chalet ski holiday
Ideas / Tour Operators

The sad demise of the catered chalet ski holiday

by iain on Sep 25, 2023 • 8 Comments
Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...
Will ChatGPT make ‘ski experts’ redundant?  
Ideas

Will ChatGPT make ‘ski experts’ redundant?  

by iain on May 11, 2023 • No Comments
AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...
'Parrots in the Snow: the rise and fall of Bladon Lines' - article in 'Ski+Board' magazine
Iain / Ideas / Tour Operators

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

by iain on Mar 8, 2023 • 3 Comments
Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...
Ski Touring in Morocco: A Photo Essay
Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments
Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
'I'm a modern-day Batman' says anti-ESF campaigner
Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments
These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?
Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments
Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
Magic Pass hits record numbers after 2025/26 launch
Marketing / Resorts

Magic Pass hits record numbers after 2025/26 launch

by iain on Apr 18, 2025 • No Comments
Europe’s leading collective lift pass – the Magic Pass – has started strongly for its 9th year in operation. Sales for the 2025/26 season opened on 11 March and by 08 April, Magic Pass have reported 277,000 sales for next season. This has generated more than CHF108 million in revenue – a whopping 64% increase...
Interview with Ed Leigh on welove2ski
Iain

Interview with Ed Leigh on welove2ski

by iain on Apr 4, 2025 • No Comments
The latest in Iain’s series of ‘Chairlift Chat’ interviews has been published on welove2ski.com In this instalment, Iain speaks with BBC commmentator and Ski Sunday presenter Ed Leigh, about his career in broadcasting and the new Natural Selection series. You can listen to Iain’s full interview with Ed in Episode 236 of The Ski Podcast:...
Iain features on the Storm Skiing Podcast
Iain / Ideas

Iain features on the Storm Skiing Podcast

by iain on Mar 31, 2025 • No Comments
Earlier this winter, Iain swapped from his usual role of interviewer for The Ski Podcast to interviewee, when he appeared on the Storm Skiing Podcast. The Storm Skiing Podcast is hosted by Stuart Winchester, and focuses predominantly on the North American ski industry. Stuart wanted to quiz Iain on his knowledge of European Skiing. You...
Mount Etna article in 'Sunday Telegraph'
Iain

Mount Etna article in ‘Sunday Telegraph’

by iain on Mar 18, 2025 • No Comments
As well as being published online in the travel section of The Telegraph website, Iain’s article about skiing on Mount Etna was published in the print version of the ‘Sunday Telegraph’ on 16 March 2025. Iain travelled to Etna in February 2025 while the volcano was in the midst of the largest eruption for twenty...
Mount Etna Ski Touring article on The Telegraph
Iain

Mount Etna Ski Touring article on The Telegraph

by iain on Mar 12, 2025 • No Comments
Iain’s article on ski touring on Mount Etna in Sicily is now live on The Telegraph website. Iain travelled to Etna in February 2025 while the volcano was in the midst of the largest eruption for twenty years. You can read the article here. It’s a behind a paywall, so I’ll also paste screengrabs lower...
French Market Data
Resorts

French Market Data

by iain on Mar 7, 2025 • No Comments
Some interesting stats have crossed our path in the last week. The UK is the most important overseas market Most relevant for the British snowsports market is that the UK is the most important foreign market (by far) for French ski resorts  Source: Domaines Skiables de France 2025 The North America market is growing fast...

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The opinions expressed here represent my own and not those of my employer. Please feel free to support or disagree with me in the comments section of each blog entry.