Thoughts on Snowsports

Iain Martin, The Ski Podcast

The sad demise of the catered chalet ski holiday

The sad demise of the catered chalet ski holiday

Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...
Will ChatGPT make ‘ski experts’ redundant?  

Will ChatGPT make ‘ski experts’ redundant?  

AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...
'Parrots in the Snow: the rise and fall of Bladon Lines' - article in 'Ski+Board' magazine

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...
Ski Touring in Morocco: A Photo Essay

Ski Touring in Morocco: A Photo Essay

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
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Zermatt ski touring article on Rad Season

Zermatt ski touring article on Rad Season

In December 2017, Iain from Skipedia went to Zermatt as a guest of Matterhorn Chalets to try ski touring in the Swiss resort. His article was recently published on the adventure website RadSeason.com:   360 degree images During his trip Iain was also taking new 360 degree images for Matterhorn Chalets, which can be viewed...
Knowledge Is Powder Ski Podcast - Episode 8

Knowledge Is Powder Ski Podcast – Episode 8

In the first episode of the 2018 Jim and Iain make New Year resolutions that they won’t keep and are joined by Charlie Owen from Seasonal Businesses in Travel. They also marvel at the immense snowfall in the Alps at the moment, discuss the potential impact Brexit might have on your ski holiday and chat...
Knowledge Is Powder Ski Podcast - Episode 7

Knowledge Is Powder Ski Podcast – Episode 7

For this episode of the pod, Iain and Jim are joined by Vanessa Fisher, a PR specialist in the UK ski industry. Sadly, the sound on this podcast Vanessa isn’t ideal. We blame her dad’s broadband and the fact that it had to be a ‘one-take’ podcast, as it was recorded two days before Christmas....
Murren Inferno article in Skier & Snowboarder Magazine

Murren Inferno article in Skier & Snowboarder Magazine

In January 2017, Iain from Skipedia took part in ‘The Inferno‘ – the largest amateur downhill ski race in the world – in Murren in the Swiss Alps. His article was recently published in Skier & Snowboarder Magazine: Iain travelled to Murren as a guest of Switzerland Tourism and Murren Schilthorn ski resort.  The 75th...
Claudia. Winkleman. You. Will. Get. Skiing.

Claudia. Winkleman. You. Will. Get. Skiing.

What is it with popular TV presenters and skiing?  Last year Davina McCall did her uninformed best to put people off skiing, with unsubstantiated claims about the risk of injury. This year Claudia Winkleman has launched her own diatribe against the sport, apparently for ‘humorous’ purposes. In her column in ‘The Sunday Times’ she asks...
The Knowledge is Powder Ski Podcast – Episode 6

The Knowledge is Powder Ski Podcast – Episode 6

For this episode of the pod, Iain and Jim are joined by Steve Angus from TDC in Val d’Isere. Steve describes the snow he can see from his window, shares a few tips on where to ski and gives the team a lowdown on the developments in Val d’Isere, including revealing the location of a...