Thoughts on Snowsports

Iain Martin, The Ski Podcast

The sad demise of the catered chalet ski holiday

The sad demise of the catered chalet ski holiday

Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...
Will ChatGPT make ‘ski experts’ redundant?  

Will ChatGPT make ‘ski experts’ redundant?  

AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...
'Parrots in the Snow: the rise and fall of Bladon Lines' - article in 'Ski+Board' magazine

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...
Ski Touring in Morocco: A Photo Essay

Ski Touring in Morocco: A Photo Essay

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
'I'm a modern-day Batman' says anti-ESF campaigner

‘I’m a modern-day Batman’ says anti-ESF campaigner

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?

Why do chalet girls bake a cake every day?

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
The Knowledge is Powder Ski Podcast – Episode 5

The Knowledge is Powder Ski Podcast – Episode 5

Creator of ‘The Courchevel Enquirer‘, Alex Irwin joins Iain and Jim to discuss his tips for creating perfect genepi and whether it’s still possible to go on a pub crawl in 1850. The pod also discuss Aldi’s new ski range and the collapse of Powdair, plus Jim pitches the Skroom in our Dragons’ Den section...
Lies, Damn Lies and Ski Statistics

Lies, Damn Lies and Ski Statistics

We all like a stat. Whether we realise it or not, we like numbers. They help us understand the world…when they’re used correctly. We noticed a couple of examples of dubious data while reading two of this month’s ski magazines. Absolute numbers are just totals In Snow Magazine, Pete Coombs rightly laments the lack of...
The Knowledge is Powder Ski Podcast – Episode 4

The Knowledge is Powder Ski Podcast – Episode 4

This week, the world’s fastest snowboarder, Jamie Barrow, joins Iain and Jim to discuss his trip to North Korea earlier this year. As well as our glorious leader’s favourite ski resort, the pod also discuss hiding overnight in a snowdome, the likelihood that Ed Sheeran will end up on any ski playlist and British big...
Is Ed Sheeran about to save the ski industry?

Is Ed Sheeran about to save the ski industry?

For years the snowsports industry has been debating how to bring new entrants to the market. Schools skiing, free lift passes for kids, changing half-term dates – there have been plenty of ideas thrown around. Perhaps all we needed was the omnipresent Ed Sheeran? Not content with filling the singles charts earlier this year and being...
The Knowledge is Powder Ski Podcast – Episode 3

The Knowledge is Powder Ski Podcast – Episode 3

This week, it’s a ‘Ski Show Special’ for Jim and Iain. Iain was at the show himself and caught up with a number of people including Ski Sunday presenters Graham Bell and Ed Leigh, Team GB skiercross athlete Emily Sarsfield and ex-England rugby player Simon Shaw. In latest news we look at the new cross-Paris...
Chamonix article by Skipedia in 'Men's Running Magazine'

Chamonix article by Skipedia in ‘Men’s Running Magazine’

In September 2017, Iain from Skipedia took part in the Trail Aiguilles Rouges ultra marathon in Chamonix in the French Alps. His article was published on the Men’s Running website:   You can view Iain’s video report from the race here:   Iain Martin stayed at the UCPA in Chamonix, booked through Action Outdoors. He works...