Skipedia

The sad demise of the catered chalet ski holiday

by iain on Sep 25, 2023 • 8 Comments

Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...

Ideas

Will ChatGPT make ‘ski experts’ redundant?

by iain on May 11, 2023 • No Comments

AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...

Iain / Ideas / Tour Operators

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

by iain on Mar 8, 2023 • 3 Comments

Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...

Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...

Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...

Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...

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Ideas / podcast

The Knowledge is Powder Ski Podcast – Episode 2

by iain on Oct 17, 2017 • No Comments

This week, Jim and Iain are joined by guest Dave from Ifyouski.com. We look at the collapse of Monarch and how it could affect your ski holiday, and ask the question ‘Are ski resorts basically the same?’ We also bust some myths about eating cake after skiing and find out if your boot needs a...

Iain / Ideas

The Art & Science of Content Marketing – LISTEX Presentation

by iain on Oct 12, 2017 • No Comments

Last month Iain from Skipedia presented at the LISTEX forum on the topic ‘The Art & Science of Content Marketing’. He looked at the importance of having clear goals first for any campaign, then deciding on the format and platforms to be used. Iain included examples from the ski industry, including content by Crystal Ski,...

Ideas

Where can you find a chalet with a sex dungeon?

by iain on Oct 11, 2017 • 1 Comment

Where can you find a chalet with a sex dungeon? Who hasn’t asked that question when researching a ski holiday? Yes, ski-in ski-out is important, but are nipple clamps included? And forget about poached eggs for breakfast, are Yoni eggs on offer? Genuine Search Term The reason we ask is that we genuinely came across (so to...

Iain / Ideas

The Knowledge is Powder Ski Podcast

by iain on Oct 6, 2017 • No Comments

How many long winter evenings have you spent wondering why there isn’t a good ski podcast around? Or even any ski podcast? Well, there’s no guarantees over quality, but now your commutes and jogs around the park can be filled by listening to the ‘The Knowledge is Powder Ski Podcast‘. Earlier this week, Iain Martin...

Iain / Resorts

Kuhtai article by Skipedia in ‘Skier & Snowboarder’ magazine

by iain on Oct 6, 2017 • No Comments

In February 2017, Iain from Skipedia went out to Kuhtai in the Austrian Tirol for a family ski weekend trip, that also included sightseeing in Innsbruck. His article has now been published in Issue 1 2017/18 of ‘Skier & Snowboarder’ Magazine:

Marketing / Tour Operators

Crystal Ski’s great new video aims to bring new skiers to the slopes

by iain on Sep 21, 2017 • No Comments

We are big fans of the new video released by Crystal Ski Holidays this week. “Winter holidays. What’s the big deal, right?” is a tongue-in-cheek attempt to address some of the typical objections that non-skiers have to taking their first ski holiday. UK market has plateaued It’s no secret that the UK market has hit...

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