Skipedia

The sad demise of the catered chalet ski holiday

by iain on Sep 25, 2023 • 8 Comments

Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...

Ideas

Will ChatGPT make ‘ski experts’ redundant?

by iain on May 11, 2023 • No Comments

AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...

Iain / Ideas / Tour Operators

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

by iain on Mar 8, 2023 • 3 Comments

Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...

Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...

Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...

Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...

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Resorts

What was Val Thorens’ most successful Facebook post last winter?

by iain on Apr 27, 2016 • No Comments

The season hasn’t quite finished yet in Val Thorens – the resort remains open until 08 May – but their most successful Facebook post is unlikely to change. There is of course no absolute definition of ‘success’ – what ranks more highly between Clicks, Likes, Comments and Shares? When it snows in October… However, in...

Marketing

Rossignol cook up marketing partnership with top chefs

by iain on Apr 22, 2016 • No Comments

Snowsports brand Rossignol has recently announced it will be starting a marketing partnership with four top quality French chefs. This innovative concept will see chefs Christophe Aribert, Edouard Loubet, Emmanuel Renaut, Jean Sulpice joining Rossignol at some of the brand’s events. Challenge des Chefs Etoiles The new partnership was announced at the Challenge des...

Advertising / Resorts

Why new Austria advert left us ‘speechless’…

by iain on Apr 20, 2016 • No Comments

We noticed this ad in the Guardian magazine this Saturday and couldn’t help but wonder ‘What on earth is going on here?’ Does this make you want to go to Austria? The key question to ask is ‘Does this ad make you more likely to travel to Austria?’ If you’re a bird-spotter, then possibly. But...

Resorts / Tour Operators

Mountain Heaven to offer skiing in Iran

by iain on Apr 13, 2016 • No Comments

Every now and then one of the magazines runs a ‘hero’ feature on skiing in Iran – amazing photos, but generally out of reach of the general public. But that may be about to change. Last month, Nick Williams – MD of Mountain Heaven – visited Dizin ski resort in Iran, with a view to...

Resorts / Tour Operators

13 of the Best (and Worst!) Snowsports April Fools from 2016

by iain on Apr 8, 2016 • No Comments

Was April Fool’s Day really only a week ago? We’ve been dreaming of Val Thorens’ teleportation and having nightmares about ‘Trump International Resort’ ever since… Here’s our round up of the best and worst snowsports April Fools from 2016: Teleportation by Val Thorens There’s no doubt that this effort from Val Thorens was the best...

Iain

Val Thorens article by Skipedia in ‘Skier & Snowboarder Magazine’

by iain on Mar 29, 2016 • No Comments

Skipedia doesn’t just create online content. In December 2015, Iain from Skipedia went out to Val Thorens to test out their new guided Ski Touring service for ‘Skier & Snowboarder‘ magazine. The finished article has now been published – in their March issue – and is available for free in various locations around...

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The sad demise of the catered chalet ski holiday

Will ChatGPT make ‘ski experts’ redundant?

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

Ski Touring in Morocco: A Photo Essay

‘I’m a modern-day Batman’ says anti-ESF campaigner

Why do chalet girls bake a cake every day?

What was Val Thorens’ most successful Facebook post last winter?

Rossignol cook up marketing partnership with top chefs

Why new Austria advert left us ‘speechless’…

Mountain Heaven to offer skiing in Iran

13 of the Best (and Worst!) Snowsports April Fools from 2016

Val Thorens article by Skipedia in ‘Skier & Snowboarder Magazine’

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