Thoughts on Snowsports

Iain Martin, The Ski Podcast

The sad demise of the catered chalet ski holiday
Ideas / Tour Operators

The sad demise of the catered chalet ski holiday

by iain on Sep 25, 2023 • 8 Comments
Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...
Will ChatGPT make ‘ski experts’ redundant?  
Ideas

Will ChatGPT make ‘ski experts’ redundant?  

by iain on May 11, 2023 • No Comments
AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...
'Parrots in the Snow: the rise and fall of Bladon Lines' - article in 'Ski+Board' magazine
Iain / Ideas / Tour Operators

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

by iain on Mar 8, 2023 • 3 Comments
Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...
Ski Touring in Morocco: A Photo Essay
Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments
Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...
'I'm a modern-day Batman' says anti-ESF campaigner
Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments
These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...
Why do chalet girls bake a cake every day?
Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments
Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...
Latest entries
Happy Socks take snowboarding into the skies
Ideas / Marketing

Happy Socks take snowboarding into the skies

by iain on Jul 23, 2015 • No Comments
You’d think that selling socks is not much of a sexy business: feet pong and socks are often hidden under jeans, whether skinny or not. But Happy Socks don’t buy any of that.  Their recent promo shows that if you’ve got an imagination (and a decent marketing budget) you can convert a great content marketing...
Why are dogs in the snow so cute?
Ideas

Why are dogs in the snow so cute?

by iain on Jul 3, 2015 • No Comments
In 2014 we pondered on why pictures of cars covered by snow are so appealing.  But they are nothing compared to cute pictures of dogs in the snow…   It started when we watched this wonderful video featuring the snow patrol dogs of Snowmass: But it turns out there are loads of cute dogs in...
Lily drone camera takes selfie technology to new level
Ideas

Lily drone camera takes selfie technology to new level

by iain on Jun 25, 2015 • No Comments
So you’ve got a GoPro and you’ve tried the helmet attachment, chesty strap and used a selfie stick.  The footage looks good and your mates loved your edit on Vimeo. So what’s next? Welcome to Lily…! The answer has to be a drone.  And if it’s a drone, then how about a bet on the...
Winter is coming...
Ideas

Winter is coming…

by iain on Jun 21, 2015 • No Comments
It’s now mid-summer, which officially means that…’Winter is Coming’ So if you’re missing the snow – and missing Game of Thrones – you might like this photo of Drogon, spotted recently in the Alps…     Article by Iain Martin
Iain Martin – Ski Industry Speaker and Presenter
Events

Iain Martin – Ski Industry Speaker and Presenter

by iain on Jun 20, 2015 • No Comments
Iain Martin – founder of Skipedia and presenter of The Ski Podcast – is a regular speaker, presenter and moderator at different industry events and forums. Iain curates the forum at Ski Launch – the annual event that kick-starts the winter for the snowsports industry in the UK. He is regularly a moderator at LISTEX...
19 Soundbites from the LISTEX Summer Session 2015
Events / Ideas / Marketing

19 Soundbites from the LISTEX Summer Session 2015

by iain on May 28, 2015 • No Comments
Earlier this month saw the 2nd LISTEX Summer Session, held at The Snow Centre in Hemel Hempstead. The event saw a record turnout and standing room only for the forum events.  Here’s 19 soundbites to give you a flavour of the day:   I still don’t know why shops don’t let you lick skis –...

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The opinions expressed here represent my own and not those of my employer. Please feel free to support or disagree with me in the comments section of each blog entry.