Skipedia

The sad demise of the catered chalet ski holiday

by iain on Sep 25, 2023 • 8 Comments

Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...

Ideas

Will ChatGPT make ‘ski experts’ redundant?

by iain on May 11, 2023 • No Comments

AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...

Iain / Ideas / Tour Operators

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

by iain on Mar 8, 2023 • 3 Comments

Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...

Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...

Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...

Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...

Latest entries

Mobile

Preparing for mobile – are you ready?

by iain on Apr 16, 2013 • No Comments

We recently came across the excellent report ‘Mobile Commerce: What consumers really want’ from EPIserver, and thought we should share some of the stand out facts they report. Hopefully all businesses realise by now that they need to have a mobile strategy in place. UK smartphone ownership reached 58% in December 2012 and tablet ownership...

Resorts

7 Stats about The Impact of Snowsports on the Rhones Alpes economy

by iain on Apr 9, 2013 • 4 Comments

We all love a good list. Here’s seven great stats about the impact of the snowsports industry on the Rhones Alpes area of France. 1. Skiers spent over €6.5bn in the Rhone Alpes area of France during winter 2011/12 2. The majority of turnover came from the Savoie, followed by Haute Savoie, and the Isere...

Advertising

Milk is good for you (and your snowboarding!)

by iain on Apr 9, 2013 • No Comments

We all know that milk is good for you. One of the first nutritional lessons children learn is that milk gives you strong bones and teeth. But who knew it could help you snowboard or skateboard? That’s the way it’s sold by Swissmilk.ch – milk is ‘your natural fitness programme’. Here’s a selection of some...

Social Media

Tourism Australia go for viral reach with ‘Best Jobs in the World’ campaign

by iain on Mar 13, 2013 • No Comments

Tourism Australia have recently launched their $4m ‘Best Jobs in the World’ campaign for 2013. Each of the jobs will showcase the best tourism attributes of each state and territory and comes with a six month salary worth $100,000. Briton was first winner This campaign has been grown significantly since the first ‘Best Job in...

Social Media

Six versions of the ‘Harlem Shake’ set in Ski Resorts

by iain on Mar 13, 2013 • No Comments

There’s only a small chance that by now you won’t know what the ‘Harlem Shake‘ craze is all about. Let’s be honest, if the phrase ‘flogging a dead horse’ was perfect for anything, it’s this dying meme. But that doesn’t seem to stop the enthusiasm for creating new versions, and here are six of...

Resorts

10 Facts about Poma, Doppelmayr and Ski Lifts

by iain on Mar 6, 2013 • 2 Comments

We all like a list. Here’s 10 facts about Poma and Doppelmayr – producers of most of the world’s ski lifts. The data was taken from this winter’s ‘Economic Panorama of Savoie Mont Blanc Ski Resorts’ (more interesting than it sounds!) 10 Facts about Poma, Doppelmayr and Ski Lifts 1. Poma (real name: Pomagalski) has...

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