Skipedia

The sad demise of the catered chalet ski holiday

by iain on Sep 25, 2023 • 8 Comments

Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...

Ideas

Will ChatGPT make ‘ski experts’ redundant?

by iain on May 11, 2023 • No Comments

AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...

Iain / Ideas / Tour Operators

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

by iain on Mar 8, 2023 • 3 Comments

Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...

Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...

Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...

Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...

Latest entries

Marketing / Resorts

Verbier ask Facebook fans to decide if they should open in June

by iain on May 30, 2013 • 1 Comment

Most ski fans will know that this is the season that just keeps giving. This week there’s been snow all over the Alps, and in Verbier, enough to consider opening the resort again for just one day. Facebook fans would decide Verbier decided to ask their Facebook fans to vote on the issue. ...

Marketing / Resorts

Chairlift Speed Dating Brings Love to Crested Butte

by iain on May 10, 2013 • No Comments

We recently came across the excellent promotion from last season that was too good not to share. Back in February, Crested Butte decided to try something different (admittedly for the third year in a row) for Valentine’s Day – chairlift speed dating! Join the ‘Twister of Love’ Taking place on the Saturday after Valentine’s, the...

Advertising / Mobile

Why Adwords Enhanced Campaigns are not as Enhanced as they could be…

by iain on Apr 25, 2013 • No Comments

If you are running an Adwords campaign you may have already upgraded your account to an ‘Enhanced Campaign’. If you haven’t upgraded yet, you might as do so as all accounts will be automatically upgraded in July 2013. Why Enhanced Campaigns? There are many great features of the new Enhanced Campaigns. Google’s general motivation is...

Ideas

The Best Personalised Number Plates in the Alps…

by iain on Apr 24, 2013 • No Comments

During a recent trip to La Rosiere, we spotted this great personalised number plate, owned by Laura from the tour operator SnowCrazy: Also seen in Courchevel by the Courchevel Enquirer was this Range Rover (possibly owned by Ski Val?): This plate has been spotted in Verbier: Sue Bennett told us that she bought this numberplate after fracturing...

Social Media / Tour Operators

Don’t just book it, Low Cost Holidays it…

by iain on Apr 17, 2013 • No Comments

Okay, this is a story from last year, but when we came across this at Brighton SEO last week, it’s so good, we had to share it. Mr Thomas Cook meets Thomas Cook The simple story is in November 2011 Mr Thomas Cook posted a message on his namesake’s Facebook page, cheekily asking if he...

Ideas / Mobile

Five Quick Tips We Picked Up at Brighton SEO

by iain on Apr 17, 2013 • No Comments

There were so many great ideas at the excellent Brighton SEO last week. Here’s a few quick tips I picked up from the day: 1. Build your own voucher discount page There’s an increasing trend of consumers defaulting to organisations like QuidCo, or simply searching for ‘voucher codes’: So why...

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