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The sad demise of the catered chalet ski holiday

by iain on Sep 25, 2023 • 8 Comments

Looking through a recent survey from Le Ski, I was struck by one stat in particular. While it was encouraging to read that the number of UK skiers and snowboarders is predicted to grow by 14% in winter 2023/24, the fact that only 13% stay in catered chalets highlighted how...

Ideas

Will ChatGPT make ‘ski experts’ redundant?

by iain on May 11, 2023 • No Comments

AI (Artificial Intelligence) is changing fast. A few years ago, it was just the name of one of Steven Spielberg’s less good movies, but in 2023 AI has moved from the world of ‘futurologists’ into the mainstream. The chances are that even if you haven’t tried ChatGPT (or Google’s ‘Bard’),...

Iain / Ideas / Tour Operators

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

by iain on Mar 8, 2023 • 3 Comments

Iain’s article ‘Parrots in the Snow: the rise and fall of Bladon Lines‘ has now been published in ‘Ski+Board’ magazine. It’s also now available as a special episode of The Ski Podcast My first experience of working in the ski industry came 35 years ago when I went to Chatel...

Iain / Resorts

Ski Touring in Morocco: A Photo Essay

by iain on Feb 8, 2019 • No Comments

Iain from Skipedia recently went ski touring in Morocco. Flying into Marrakech, and then travelling to Imlil (1740m), Iain then spent three nights at the Refuge des Mouflons (3207m), ski touring to different 4000m peaks. Ski hire was from Braemar Mountain Sports, guiding and logistics were organised by Toubkal Guide. You...

Resorts / Tour Operators

‘I’m a modern-day Batman’ says anti-ESF campaigner

by iain on Nov 2, 2014 • No Comments

These are difficult days for the ESF in the UK. The current legal cases against Simon Butler and Le Ski have stirred up plenty of negative sentiment within the British market against the ESF. Both cases – which deal with different aspects of the law – are currently at different...

Tour Operators

Why do chalet girls bake a cake every day?

by iain on Aug 13, 2011 • 2 Comments

Okay, not strictly anything to do with marketing, but just for fun… So why do chalet girls bake a cake every day? As far as I know chalets have always left out a cake for their guests to tuck into for ‘afternoon tea’. After a long day on the slopes,...

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Marketing / Social Media

Videos competitions drive social media for Les 3 Vallees and Fritz Blitz

by iain on Nov 7, 2012 • 1 Comment

Competitions on social media are increasingly using video as a form of entry. In a world where content marketing is fast becoming king, this makes sense. Video has great engagement levels on social media and is great for sharing. The Fritz Blitz in Austria In Austria, a secondary school in Weiz won a week of...

Advertising / Resorts

Have Les Arcs made the worst ski resort ad ever?

by iain on Nov 5, 2012 • 15 Comments

Sometimes we see ads that impress us (like this easyJet ad). Sometimes we see ads that don’t (this Three Valleys ad or this from Les Menuires). But rarely have we ever seen any promotion in the world of snowsports quite as bizarre as this from Les Arcs. Even without the inevitable thoughts it conjures of Jimmy Savile...

Ideas

Oakley Airwave Goggles trump Google’s Glasses

by iain on Nov 1, 2012 • No Comments

Only months ago Google had the futurologists excited when they released their Google glasses, but Oakley have blown them away with their new Airwave ski and snowboard goggles. This is the Christmas present for the gadget lover in your family. With integrated GPS and Bluetooth, these goggles will connect to your iPhone for calls and...

Ideas

Amazing new ski movie: ‘The Art of Skiing’

by iain on Oct 18, 2012 • No Comments

It’s that time of year when all the new ski and snowboard movies come out. But this isn’t one one of them. Instead, Goofy (Mickey Mouse’s pal) shows us ‘The Art of Skiing’ (first released in 1941*). * According to Wikipedia, the film was shot in Sugar Bowl Ski Resort as Walt Disney had...

Advertising

easyJet show ski industry how to sell Christmas in the Alps

by iain on Oct 14, 2012 • No Comments

There’s been a lot of talk recently about how we can get families back into skiing again. The price is obviously a factor, but how can we remind people why a ski holiday is a special holiday? Well, top marks to EasyJet – they nailed it with this copy (as seen in the Evening Standard...

Social Media

Inghams use special offer infographics to drive traffic

by iain on Oct 10, 2012 • No Comments

How do you generate a return from social media? We are all searching for ways, but we like Inghams‘ current campaign on Facebook. Social media managers already know that photos receive better engagement than regular posts. And the trend for infographics is an indicator that in a post-Pinterest world we like to consume our data...

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The sad demise of the catered chalet ski holiday

Will ChatGPT make ‘ski experts’ redundant?

‘Parrots in the Snow: the rise and fall of Bladon Lines’ – article in ‘Ski+Board’ magazine

Ski Touring in Morocco: A Photo Essay

‘I’m a modern-day Batman’ says anti-ESF campaigner

Why do chalet girls bake a cake every day?

Videos competitions drive social media for Les 3 Vallees and Fritz Blitz

Have Les Arcs made the worst ski resort ad ever?

Oakley Airwave Goggles trump Google’s Glasses

Amazing new ski movie: ‘The Art of Skiing’

easyJet show ski industry how to sell Christmas in the Alps

Inghams use special offer infographics to drive traffic

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