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We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "adidas"
How Adidas & Alistair Brownlee made '25% off' look like a bad deal...

How Adidas & Alistair Brownlee made ‘25% off’ look like a bad deal…

We all love a deal, but there’s few things worse than a ‘special deal’ that isn’t a deal at all. When I saw this Tweet from Olympic-winning triathlete Alistair Brownlee, I was excited – ‘Hey, I’m a friend of Alistair Brownlee and that’s earned me 25% off Adidas gear’. It’s great marketing by delivering a real...
Marketing we liked at the London 2012 Olympics

Marketing we liked at the London 2012 Olympics

 British Airways Did British Airways take a risk when they told the public ‘Don’t Fly’?  That’s what BBH would have you think. But given that it was only launched in June it wasn’t much of a gamble: more like preaching to the converted. What was inspired was their online campaign that enabled you to see...
How a face full of snow can be a surprisingly good sell...

How a face full of snow can be a surprisingly good sell…

This ad for Adidas goggles was another of my favourites from last autumn. A great image and a great hook. According to Chad Sayers ‘when I see everything, I can ride anything’. Now, I’m guessing that, like me, you haven’t heard of Chad Sayers. But who cares? This is a great aspirational idea. If I...