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We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "chamonix"
How The North Face backed the right horse...

How The North Face backed the right horse…

The North Face Ultra Trail Du Mont Blanc (UTMB), now in its 9th year, is now established as the unofficial world summit of trail running. With 7200 runners from 62 nations taking part, all of whom had to qualify to be able to compete, the event is the largest on the calendar. Great positioning for The...
Marathon du Mont Blanc (Chamonix) article in 'Tribe' magazine

Marathon du Mont Blanc (Chamonix) article in ‘Tribe’ magazine

In June 2011, Iain Martin from Skipedia went out to Chamonix to take part in the Marathon du Mont Blanc – his report on the race was published in ‘Tribe’ magazine:    
The ChamJam remembered...

The ChamJam remembered…

In 1990, an argument between Val d’Isere and Chamonix over who had the best skiers resulted in the first ever ‘Boss des Bosses‘. This bumps competition expanded to include, in differerent years, Verbier, Zermatt, Meribel, Courchevel and Val Thorens and became one of the highlights of every season worker’s season. Boss des Bosses >>> The...
How Quechua make you feel you're in the mountains...

How Quechua make you feel you’re in the mountains…

Quechua is a brand I’ve always liked. Founded in 1997 in an apartment in Sallanches, it grew quickly to become one of the top ten mountain gear brands within just six years. How? Well, distribution via Decathlon as their official mountain wear brand helped. But the key lies in the three tenets of the Quechua...
The Top 10 French Ski Resorts on Facebook

The Top 10 French Ski Resorts on Facebook

Although social media marketing is much more about quality than quantity, I thought it would be interesting to see how many fans different ski resorts have racked up. Later in this series, I’ll also be publishing figures for other countries, and also for British snowsports companies. The Top 10 French Ski Resorts on Facebook 1....
Seasons (1988-1997)

Seasons (1988-1997)

When I graduated there was never any debate that I was going to do a season. In December 1988, I headed to Chatel to be a Ski Guide for Bladon Lines.  It was a terrible snow season, but I had a fantastic time. After a few years living in Australia, I returned to the Alps...