Harry Kane kicks off the season in La Clusaz
There was jubilation in France when Harry Kane blasted his penalty over the bar in their World Cup quarter-final against England. ‘Les Bleus’ took a step closer to retaining their crown and sad Englishmen had to accept that it wasn’t ‘coming home’. Meanwhile, as the Harry Kane memes started to take over the Internet, in...
Content Marketing Case Study: Video Content for Le Ski
Earlier this month, Skipedia went out to Courchevel 1650 to create some new video content for our client Le Ski. Our previous successful content marketing for Le Ski was designed to increase reach and brand awareness, and successfully added 10000 qualified addresses to their email newsletter list as well as 3000 followers to their Facebook...
Snow+Rock create great data visualisation with #urbanmountains
It’s been a great week for snowsports content marketing campaigns. We’ve already written about the viral France Montagnes video, but we have also been impressed with Snow+Rock’s #urbanmountains campaign. Great data visualisation The campaign cleverly combines data about some of the highest mountains in the world and represents them in the context of London Underground stations:...
France Montagnes video goes viral
If you’ve been scrolling through Facebook in the last couple of days, you’ll probably have seen this great video from France Montagnes – currently going viral across the Internet. Overheard in Ski Resorts ‘Overheard in French Ski Resorts’ plays on the well-trodden meme previous seen in ‘Shit Snowboarders Say’ etc but crucially manages to be...
Great ‘Tube Map’ Content Marketing from AliKats
We loved this piece of content marketing we came across recently from the Morzine-based company, AliKats Mountain Holidays: Ticks all the boxes for good content It ticks all the boxes for good content: 1. It’s entertaining 2. It’s interesting 3. It’s informative Shareable and branded On top of that it’s very shareable (it’s...