‘Special Offer’ resort advertising in France
France can count on the second highest number of skier days in the world, at 55.2m after the United States with 60.0m. There was optimism last year that the number one spot might be possible, but when the country fell short again it was put down to the ‘faible enneigement’ of last season. There’s no...
The Top 10 French Ski Resorts on Facebook (Dec 11)
It’s been over six months since the last Skipedia count on how the French Ski Resorts were doing on Facebook, so now the season is underway, a recap is certainly overdue. Here’s the scores on the doors in December 2011: The Top 10 French Ski Resorts on Facebook 1. Megeve – 43529 fans (1) 2....
What is France doing wrong and Austria doing right?
The annual ski industry reports from Crystal Holidays and the Ski Club of Great Britain may be based more on educated guesswork than actual data, but that does not mean they are not useful. Any information that helps us to understand our industry better is valuable, and if the reports are flawed, they are probably...
Interview: Megève Tourisme’s social media marketing
Our recent look at the Top 10 French Ski Resorts on Facebook showed Megève a long way in the lead with over 33,000 fans. We recently caught up with Jean Marc Seigneur, vice-president at Megève Tourisme to find out more about their approach to social media marketing. Is social media a key marketing tool for...
The Top 10 French Ski Resorts on Facebook
Although social media marketing is much more about quality than quantity, I thought it would be interesting to see how many fans different ski resorts have racked up. Later in this series, I’ll also be publishing figures for other countries, and also for British snowsports companies. The Top 10 French Ski Resorts on Facebook 1....