New DC Area 43 snowpark for Meribel-Mottaret
DC have done some fine work with their rebranding of the Meribel Mottaret snowpark. More than 650 feet of rails, plus a skateboard mini half pipe, have been added to the park this season. There are four areas for different riders levels, served by a chair lift and a cable car. DC Area 43 will...
A long time ago in a snowboard shop far, far away…
It is a dark time for the galaxy… Following the success of the Star Wars series of movies, Lucasfilm has so much power that it has franchised out the brand to every possible corner of the galactic Empire. A small band of rebels, known as Burton Snowboards, have refused to accept this. Their belief in...
Do you monitor your brand on Twitter…?
There’s no shortage of people who like to use Twitter to talk about themselves, but how many use it for listening? There are so many great tools out there for monitoring Twitter (we use both Tweetdeck and Hootsuite) that there is really no excuse for not doing it. To paraphrase Oscar Wilde, there’s only one thing...
How The North Face backed the right horse…
The North Face Ultra Trail Du Mont Blanc (UTMB), now in its 9th year, is now established as the unofficial world summit of trail running. With 7200 runners from 62 nations taking part, all of whom had to qualify to be able to compete, the event is the largest on the calendar. Great positioning for The...
Red Bull bring us ‘The Art of Flight’
If you’re a snowsports fan then you’ll have seen one link shared again and again in the last few months: the trailer for ‘The Art of Flight’. Two years in the making, ‘The Art of Flight’ is a film worth mentioning as it really does seem to be meeting Red Bull‘s claim that it’s ‘redefining what...
Living Social’s brilliant London taxi campaign
I have to share this superb campaign by GroupOn competitor, Living Social. We’ve all seen the branded London black cabs, but the campaign normally stops with the outside of the vehicle. In this case, unsuspecting passengers were invited to make a choice — carry on to their original destination, or ‘roll the dice’ and go...