Crystal Ski introduce impressive Facebook Timeline
Following our recent article on Facebook Timelines already introduced by British tour operators, we were interested to see that the UK’s largest tour operator introduced their own Timeline yesterday. Crystal Holidays have been confident users of social media and have invested resources to ensure they have a strong social media presence. So it was no surprise...
Oakley logo becomes part of the Cauterets Snow Park
Plenty of brands sponsor snow parks, but not many make one of the key features a super-sized version of their logo. But that’s what Oakley have done in Cauterets in the Pyrenees. A 14m module incorporating a huge Oakley logo was shipped in from Sweden and transferred to the Snowpark by helicopter Cauterets is perhaps...
How to win millions of free publicity for your brand: persuade Prince Harry to wear it
Pity those brand managers who spend hours developing marketing strategy. Puma showed this week just how simple this business is! Okay, not all of us can persuade a member of the British royal family to wear their brand, and not just wear it, but wear it while racing the world’s most famous athlete. But...
Slide 2012 round up: Bawbags, Shaun White, Dare2b and more
Skipedia was at Slide – the UK trade show aimed at actionsport and streetwear retailers – yesterday, taking a look at the new products coming to the UK market in 2012. With a focus on brands, here’s our round-up of the highlights: Bawbags booming…! This success story is one we are so delighted to share, you...
Bawbags are big and getting bigger…
While at Slide yesterday, we took the opportunity to speak to Midge Whyte, founder of Bawbags – a brand that is getting bigger and bigger. Whyte was looking for a new idea after previous clothing ventures and was thinking about a range of ‘Bawbags’ tshirts. But it was noticing a bunch of yoofs showing off...
New DC Area 43 snowpark for Meribel-Mottaret
DC have done some fine work with their rebranding of the Meribel Mottaret snowpark. More than 650 feet of rails, plus a skateboard mini half pipe, have been added to the park this season. There are four areas for different riders levels, served by a chair lift and a cable car. DC Area 43 will...