Why I want a jacket with Omni-Heat
I’ll be honest with you, I still don’t really know what Omni-Heat is (although you can find out here). But this ad made me want to have it. Like everyone I have a limited amount of time to consume an ever increasing amount of media. But when I was flicking through the ‘Daily Mail Ski...
How’s your running?
Although nothing to do with snowsports, this recent campaign by Brighton running technique company, Stride UK, impressed me. I run along the front in Brighton on a regular basis and had noticed a number of stencils on the pavement asking ‘How’s my running?‘ Hundreds of people run along this strip every day, so it was...
Why La Plagne is boring & Val Thorens is not
Out in Val Thorens earlier this season, I found myself admiring the resort logo. Introduced in 2009, it strikes a strong impression. It says – Val Thorens is contemporary; find us on the Internet; we have great facilities; we are a modern resort. Val Thorens is one of the newest resorts in Europe and an...
How to get twice as much value from your sponsorship
‘Sponsor pulls out of Oxford and Cambridge skiing trip after students strip off in the snow’. These were the shocking headlines that recently greeted readers of the Daily Telegraph and Daily Mail. Scott Dunn, the upmarket tour operator, agreed to sponsor the Valley Rally at Varsity Trip TwentyTen – 2500 Oxbridge students on holiday in Val...
How a face full of snow can be a surprisingly good sell…
This ad for Adidas goggles was another of my favourites from last autumn. A great image and a great hook. According to Chad Sayers ‘when I see everything, I can ride anything’. Now, I’m guessing that, like me, you haven’t heard of Chad Sayers. But who cares? This is a great aspirational idea. If I...