Verbier ask Facebook fans to decide if they should open in June
Most ski fans will know that this is the season that just keeps giving. This week there’s been snow all over the Alps, and in Verbier, enough to consider opening the resort again for just one day. Facebook fans would decide Verbier decided to ask their Facebook fans to vote on the issue. ...
Chairlift Speed Dating Brings Love to Crested Butte
We recently came across the excellent promotion from last season that was too good not to share. Back in February, Crested Butte decided to try something different (admittedly for the third year in a row) for Valentine’s Day – chairlift speed dating! Join the ‘Twister of Love’ Taking place on the Saturday after Valentine’s, the...
How to turn a pile of snow into guerrilla marketing
We love this guerilla marketing idea from Bláfjöll ski resort in Iceland (who knew?). It’s a simple idea, but brilliantly effective. Simply dump a load of snow next to a busy road and stick a sign in it pointing to your resort. Hey, it’s only 30km, and you’re in your car already, why not head...
Infographics win links (especially when you ask nicely!)
This morning we received a contact form via our website from Confused.com. It was a pitch asking us to include the infographic (shown below) on one of the sites we blog for. Usually we just ignore mails like this, but we have featured it because it was 1) personalised and polite 2) argued a...
Intersport Ski Hire go underground with guerrilla marketing in Paris
At Skipedia, we love a spot of guerrilla marketing so this recent campaign by Intersport Ski Hire France impressed us. 2025 UPDATE – Use the Discount Code ‘SKIPODCAST’ to save an additional 6% when you book your ski hire with Intersport Ski Hire Intersport teamed up with Paris agency VivaKi to take over a Paris...
GoPro move European marketing forward with Freeride World Tour sponsorship
While in Chamonix last week attending the Freeride World Tour, Skipedia caught up with Philip Schlosser, Resort and Sports Coordinator for GoPro in Europe. Why has GoPro sponsored the Freeride World Tour? We want to be present in all our core verticals, and snowsports is our main market in Europe. The Freeride...