Videos competitions drive social media for Les 3 Vallees and Fritz Blitz
Competitions on social media are increasingly using video as a form of entry. In a world where content marketing is fast becoming king, this makes sense. Video has great engagement levels on social media and is great for sharing. The Fritz Blitz in Austria In Austria, a secondary school in Weiz won a week of...
Heinz show that QR codes can work
A recent survey has shown that QR code use continues to rise in the UK – although only around 10% of smart phone owners have used them. Scepticism remains of their effectiveness, but many companies have seen great results. Heinz QR codes scanned over 1 million times Last year Heinz put QR codes on ketchup...
London Ski & Snowboard Show grab attention with lift pass giveaway
How to motivate the consumer to go to a ski show? This is the annual question that the organisers of the three ski and snowboard shows in London, Birmingham and Glasgow have to solve every year. For 2012, the newly rebranded ‘Ski and Snowboard Show’ (previously known as the ‘Metro Ski & Snowboard Show’) have...
Olympics twist leads to big PR win for Mark Warner
You may have seen some of the coverage recently claiming that the Olympics have led to an increase in active holiday bookings. Masterful PR This is a masterful piece of PR from Mark Warner Holidays that has so far gained them exposure in The Daily Telegraph and many other publications. The claim is that the company...
Marketing we liked at the London 2012 Olympics
British Airways Did British Airways take a risk when they told the public ‘Don’t Fly’? That’s what BBH would have you think. But given that it was only launched in June it wasn’t much of a gamble: more like preaching to the converted. What was inspired was their online campaign that enabled you to see...
Survey shows social signals correlate ‘very strongly’ with good Google rankings
The increasing influence of social signals on search engine rankings was the key takeaway from Searchmetrics 2012 survey on UK SEO Ranking Factors. The survey looked at 10,000 selected top-keywords, 300,000 websites and millions of links, shares and tweets, and compared potential ranking factors with their Google rankings. The key findings It’s important to note that a correlation...