Utah Tourism launch unique ad campaign on San Francisco subway
Visitors to San Francisco’s Montgomery Street Station have recently been treated to a unique viewing of one of Utah’s scenic icons, Delicate Arch. It’s all part of the Utah Office of Tourism‘s USD2.2m ‘Utah Life Elevated‘ advertising campaign. Utah Tourism’s advertising agency, Salt Lake City-based Struck, unveiled a one-of-a-kind outdoor advertising effort that focuses on...
Axe ‘feed the bra tree’ at Mount Norquay
‘Please Feed The Bra Tree’ That’s an attention grabbing line, isn’t it? The bra tree in question sat beside a chair lift in Mount Norquay this winter and was part of a campaign by ‘Axe’ deodorants (more well known as the Lynx brand in the UK). The campaign also included cheeky chairlift safety bars and...
Neilson Easter Egg campaign
Going through our emails on the weekend , we came across a great piece of marketing from Neilson. The email outlined a special Easter Egg hunt competition – find the five Easter Eggs hidden on their website and win a £100 off voucher, plus 20 runners up prizes of Easter eggs. Why we liked this…...
SSX proves print can still work, when used well
Despite delays in its release, SSX (2012) was widely welcomed when it hit the shops last week. The new release incorporates superb graphics and features, including ice axes to descend into a cave and a wingsuit section set in in Patagonia. It even features ‘Art of Flight‘ star Travis Rice. The game has its own Facebook and...
Great experiential campaign by Asics
We liked this recent video we stumbled across on YouTube by Asics. It’s running, not snowsports, but still worth paying attention to. As sponsors of the New York Marathon they first set up a 60 feet long video screen and challenged the public to run the same pace as Olympic marathoner, Ryan Hall manages for...
Marketing at the London Ski & Snowboard Show: Gallery
The London Ski & Snowboard Show returned to Earls Court for the first time in 17 years. We went along and took a look at how companies were going about their marketing this year, whether QR codes, Facebook and Twitter promotion or use of hashtags. By Iain Martin