Iain Martin from Skipedia to speak at Brighton SEO
Most British digital marketeers will know Brighton SEO – a superb free search marketing conference that takes place twice a year. Skipedia has attended the event the last few years and this year we are delighted to announce that we have been invited to present at the September 2013 conference. How Five Ski Companies Built...
Two Brands Using Ashes Cricket Twitter Campaigns
Most Brits are probably aware that England are currently battling Australia at cricket for possession of ‘The Ashes’. Twitter recorded high volumes of Tweets about cricket during the last Test match, particularly during the very close finish. With an interest in all aspects of social media, in cricket as well as snowsports, we’ve been following...
The .ski (dot ski) domain arrives
Just over a year ago, we reported that the new .ski (dot ski) domain would be coming soon to the Internet. This project has been developed by StartingDot – a startup which raised €1.5 million to create new Top-Level Domains. .ski will be the first ski specific domain name extension. Potential 110m registrants...
Red Bull leverage Instagram with ‘Inspiration’ campaign
We all know how good Red Bull are at content marketing (remember Felix Baumgartner, anyone?). But not all of their marketing revolves around action sports. Their recent ‘RedSilverBlue’ campaign invited Instagrammers to use the hashtags #rededitionplease #blueeditionplease and #silvereditionplease to tag their ‘inspirational’ photos. The best images were included on colour-graded billboards in several cities...
Irn-Bru Fanny demonstrates the power of Twitter
This initial campaign ran around a year ago, but it’s worth looking at again as a great use of Twitter to generate positive brand coverage. A new series of three TV commercials for Irn-Bru were successively launched, with a fourth internet-only ad ready to complete the campaign, hosted solely on YouTube. Launched from a single...
Five Ski Tour Operator Home Pages Expressed as Word Clouds
The sun is out, the sky is blue, summer is here. So in the absence of much ski marketing activity, I thought it would be fun to compare the home pages of five of the UK’s leading ski tour operators – as word clouds. See if you can guess who is who…? ...