Travel Heat Map by Google shows importance of Search
This study was performed a couple of years ago, but all the data still has relevance for companies working within the travel industry. The research was made in the Google Shopper Sciences ‘Zero Moment of Truth‘ study in March 2011 and looked at the actions of 500 consumers in the Travel industry. The heat map...
Serre Chevalier offer exclusive ski day for Facebook fans
We’ve seen some nice Facebook promotions by resorts before. This summer Verbier teased their fans to decide if they should open for a day. Free skiing for Facebook fans Currently Serre Chevalier are planning to start off the 2013/14 winter ski season with an exclusive ski day for their Facebook fans. One day before the...
Natives use interns to increase awareness at London Ski Show
At the London Ski Show this week, it was impossible not to notice the large number of volunteers sourced by Natives for the show. The ethics of internships are complicated. There’s a minimum wage in this country and it’s there for a reason. However, if people are prepared to work for free, and they know...
‘Skippy The Stone Throwing Robot’ lifts Sun Valley profile
Skipedia highlighted this great piece of content marketing by Sun Valley in our recent presentation at Brighton SEO. Content marketing win by Sun Valley Sun Valley in Idaho is a chi-chi resort, populated by celebrities such as Arnold Schwarzenegger in winter, but in summer, like many resorts it struggles to attract custom. The resort chose to address this...
Snowskool’s great ski infographic gets the formula right
We all know infographics can be effective ways of generating inbound links, social shares and attention for your brand, but they are notoriously hard to get right. Great ideas in the meeting room often fail to translate to that super-viral piece of content you were looking for. Snowskool get it right Skipedia highlighted this great...
Co-operative Electrical create Snapchat promotion
Snapchat is the new social network du jour. Valued at $800m, despite only launching in 2011, the service allows users to share images, which are then automatically deleted after 10 seconds. As yet, Snapchat has yet to demonstrate if it will be able to generate the revenues to justify that valuation. However, some companies have...