Ski Beat advert suggests poor season for UK ski companies
The travel section of The Guardian this weekend featured this full page ad (see below) from Ski Beat that we found very worrying, even if it’s great for the consumer. The ad itself looks great. The message is clear: ‘End of Season Chalet Clearance Sale’, with ‘Massive reductions’. And there’s a reminder that you can ‘SAVE...
How MountainBase hit PR goldmine with promise to refund term time fines…
Marketing – sometimes the best ideas sink like a stone, sometimes they soar like a bird. In the last 24 hours MountainBase has transformed itself from a modest one chalet operator in Morzine to front page news, with press coverage worth tens of thousands of pounds. So, how did they do it? It started with...
How Grand Massif went from 2800 Facebook fans to 10000 in one week…
In the last few years, we’ve seen many innovative campaigns by ski resorts using social media. Some have worked, some have sunk like a stone, but few have been as successful as the pre-season Facebook promotion by the Grand Massif region in France. Pre-season opening promoted exclusively on Facebook After the great snow that fell in...
The North Face push Olympic boundaries in Canada
The Canadian Olympic Committee have threatened legal action against winter wear manufacturer, The North Face. The dispute is over a range of clothing that The North Face have produced in advance of the Sochi 2014 Winter Olympics, in their ‘International Collection’. Ambush marketing? As The North Face are not an official sponsor of the Games,...
Inghams marketing win with Tube map goggle wipe
Keyrings, USB sticks, beanies, cups, wristbands…there’s no shortage of marketing freebies that companies produce. Most of them are immediately forgettable. The goggle wipe that we received today from Inghams was a pleasant change. Great content The image on the wipe is a superb piece of content marketing in itself. Click on the image and you...
Intersport Ski Hire back with new viral campaign
Last January we reported on Intersport Ski Hire’s great guerrilla campaign on the Paris Metro. On that occasion, they took over a Metro station for the morning, getting the brand out in front of potential customers and creating a social buzz. These new videos, posted to YouTube this week, shows that their intrepid skiers are...