
How Adidas & Alistair Brownlee made ‘25% off’ look like a bad deal…
We all love a deal, but there’s few things worse than a ‘special deal’ that isn’t a deal at all. When I saw this Tweet from Olympic-winning triathlete Alistair Brownlee, I was excited – ‘Hey, I’m a friend of Alistair Brownlee and that’s earned me 25% off Adidas gear’. It’s great marketing by delivering a real...

23 Takeaways from Searchmetrics SEO Ranking Factors report
Searchmetrics recently released their annual SEO Ranking Factors & Rank Correlations white paper. You can download the entire document here, but if you’re pressed for time here, here’s 23 takeaways to get you thinking… Content High quality, relevant content is increasingly the focus of search Content is no longer an addition to, but is the...

Crystal Ski Deliver On Digital Promise
Back in September we reported on Crystal Ski’s plans to take digital customer service to a new level. Impressive and ambitious, but realistic? At the time, we were impressed, but dubious about how realistic some of their plans were. Crystal revealed that all 700 overseas employees would be equipped with iPads, each featuring bespoke...

Flaine Impress Again With #Selflaine Campaign
Flaine made an impression with their social media last season, when their pre-season Facebook competition increased their fan base by 7000 in one week. This winter they have taken a different, and even more ambitious, approach with their new #Selflaine campaign – designed by Felix Creation. Submit your #Selflaine The Grand Massif resort...