Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Social Media
Crystal Ski Deliver On Digital Promise

Crystal Ski Deliver On Digital Promise

Back in September we reported on Crystal Ski’s plans to take digital customer service to a new level.   Impressive and ambitious, but realistic? At the time, we were impressed, but dubious about how realistic some of their plans were. Crystal revealed that all 700 overseas employees would be equipped with iPads, each featuring bespoke...
Flaine Impress Again With #Selflaine Campaign

Flaine Impress Again With #Selflaine Campaign

Flaine made an impression with their social media last season, when their pre-season Facebook competition increased their fan base by 7000 in one week. This winter they have taken a different, and even more ambitious, approach with their new #Selflaine campaign – designed by Felix Creation.     Submit your #Selflaine The Grand Massif resort...
London Marathon Charities Show How To Monitor Twitter

London Marathon Charities Show How To Monitor Twitter

One of the roles we fulfil at Skipedia is monitoring social media for our clients. All companies should be monitoring for brand mentions, but sometimes it’s also worth following, or starting, a particular conversation. Today we came across a great example of this, following my own Tweet of disappointment at failing to get a place...
The Top 40 Ski Resorts on Facebook (Relatively)

The Top 40 Ski Resorts on Facebook (Relatively)

We have previously looked on Skipedia at which ski resorts in France, Austria and Italy and across Europe have the most Facebook fans. But how useful are absolute figures? Surely you would expect a resort with more visitors to have more Facebook fans? We thought we’d look more closely at the figures to find out who is...
Was this the best Facebook post by a ski resort in winter 2013/14?

Was this the best Facebook post by a ski resort in winter 2013/14?

Firstly credit must go to Greg Blanchard at Slopefillers.  He has been analysing North American ski resorts’ marketing activity closely for years. Last week he published a new blog post ‘The Top 100 Resort Facebook Posts Shared During the 2013/14 Ski Season‘. We highly recommend that all snowsports marketing professionals take a look at this...
19 Social Media and Digital Facts about Val Thorens

19 Social Media and Digital Facts about Val Thorens

Val Thorens has had a remarkable year, winning a number of awards, most significantly ‘Ski Resort of the Year’ at the World Ski Awards. When we interviewed Gregory Guzzo  director of the tourist office in December 2012 about their rebrand to ‘Val Thorens United’ it was evident that this was a resort with a plan....