Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "advertising"
Les 3 Vallees v. Chamonix: What’s in a strapline?

Les 3 Vallees v. Chamonix: What’s in a strapline?

While flicking through some of the snowsports mags last month, we at Skipedia were struck by the contrast between these two print ads (shown below). It’s a way of life… The Chamonix strapline ‘It’s a way of life!’ perfectly captures the reason we head to the mountains each winter.  The ad shows Chamonix’s most famous feature –...
Two Polartec Neoshell ads - one improved message

Two Polartec Neoshell ads – one improved message

As the Skipedia team were looking through the latest issues of the snowsports magazines we noticed these two ads for Polartec NeoShell (‘the most breathable waterproof fabric ever’). The first, from one of the standard A4-shapes magazines, tells the basic story (that Neoshell gives you more air) using a picture of unhealthy-looking pro rider Nick...
"We all need warmth" - Great new Quechua TV advert

“We all need warmth” – Great new Quechua TV advert

Regular visitors to Skipedia will know that we have a soft spot for Quechua.   We think their positioning is spot on and although there was some debate (see the comments) about the quality of their product, no one is claiming they are Patagonia or The North Face. Check out their new TV campaign below,...
Why Les Menuires are wasting their advertising budget

Why Les Menuires are wasting their advertising budget

This advert by the French ski resort of Les Menuires (taken from ‘Ski and Board’ magazine) struck me as a classic example of an advertiser thinking about what works for them rather than what will work for their target market. On the face of it , it’s a cute idea.  What is the inscrutable Bombadier...
Why I want a jacket with Omni-Heat

Why I want a jacket with Omni-Heat

I’ll be honest with you, I still don’t really know what Omni-Heat is (although you can find out here).  But this ad made me want to have it. Like everyone I have a limited amount of time to consume an ever increasing amount of media.  But when I was flicking through the ‘Daily Mail Ski...