When the Sahara comes to the mountains…
This week the Alps, Pyrénées and Sierra Nevada have had the unusual experience of seeing their snow turn red. The occasional warm wind that blows from the other side of the Mediterrean has this week brought with it a layer of Saharan sand. The results have been confusing, shocking and occasionally beautiful: In the Sierra...
Which French ski resorts had the most snow in 2018/19?
If you were guessing which French ski resort had the most snow last winter, it’s unlikely you’d guess correctly. Resorts always talk about their micro-climates, caused by being at the end of a valley where the weather systems stop and drop. But would you have guessed that Les Contamines was the French resort with the...
Les Menuires is Best Value Ski Resort in France
A recent survey by Locasun showed that the cheapest French resorts were Chamrousse, Puy St Vincent and Les Angles in the French Pyrénées. However, they noted that other resorts have much larger ski areas, so this was not a fair comparison. They decided to look at which resorts offered the best value based on the...
Flaine Impress Again With #Selflaine Campaign
Flaine made an impression with their social media last season, when their pre-season Facebook competition increased their fan base by 7000 in one week. This winter they have taken a different, and even more ambitious, approach with their new #Selflaine campaign – designed by Felix Creation. Submit your #Selflaine The Grand Massif resort...
How Grand Massif went from 2800 Facebook fans to 10000 in one week…
In the last few years, we’ve seen many innovative campaigns by ski resorts using social media. Some have worked, some have sunk like a stone, but few have been as successful as the pre-season Facebook promotion by the Grand Massif region in France. Pre-season opening promoted exclusively on Facebook After the great snow that fell in...