Skipedia is a blog full of fresh ideas about social media and snowsports.
We offer digital marketing & PR consultancy for the ski and travel industry.

Posts tagged "sex sells"
'Do It For Denmark' - Danish Travel Agent campaign goes viral

‘Do It For Denmark’ – Danish Travel Agent campaign goes viral

You have to hand it to Danish travel agency Spies Rejser, their new ‘Do It For Denmark’ campaign is going viral, fast. The video leading the campaign was only posted yesterday and already has 385,000 views. Do It for Denmark Spies Travel have scored an instant success with their tongue-in-cheek competition, notionally aimed at addressing...
How Tignes became sexy...

How Tignes became sexy…

We have noted before on Skipedia how sex sells, even in the snowports industry. Sex sells snow too… From the good old days of adverts for cigarettes to Oslo Vinterpark’s cheeky approach to marketing, sex has been a regular theme. But no one has outdone Tignes with their impressive and audacious sexy campaigns, a brief example...
K2 accused of using sex to sell ski boots

K2 accused of using sex to sell ski boots

K2 have been accused of resorting to sexist imagery to sell their ski boots. We feel its only fair to reproduce their ad, purely so you can make up your own mind about this gratuitous sexism: It appears creators of the K2 Pinnacle 130 ski boot have no shame, as they have even posted a ‘Making...
Why sex sells in Tignes...

Why sex sells in Tignes…

Ten years ago Tignes was the ugly duckling sister of Val d’Isere. A bunch of purpose-built apartments whose only appeal was their proximity to the Grande Motte glacier. But this French resort has become a swan. Tignes is exciting. Tignes is the location of X Games Europe – the only X games event in the...