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Posts tagged "sochi 2014"
Red Bull win Sochi Olympics awareness over official sponsors

Red Bull win Sochi Olympics awareness over official sponsors

Research has shown that Red Bull came out of the Sochi Games with a higher association with the event than any of the official sponsors. P&G best of the rest Media tracking company Global Language Monitor calculated the figures. Second in the list were P&G, who were recognised to have run one of the most...
How has Sochi 2014 scored on social media?

How has Sochi 2014 scored on social media?

Social media in the UK exploded when Jenny Jones won her bronze medal in the Snowboard Slopestyle. Twitter has gone mad for Jenny Jones Her Twitter following skyrocketed from 6000 to 60000 in 48 hours and is now up to 70000. Twitter Reach shows that since just 9am today her name has been included in...
The North Face push Olympic boundaries in Canada

The North Face push Olympic boundaries in Canada

The Canadian Olympic Committee have threatened legal action against winter wear manufacturer, The North Face. The dispute is over a range of clothing that The North Face have produced in advance of the Sochi 2014 Winter Olympics, in their ‘International Collection’. Ambush marketing? As The North Face are not an official sponsor of the Games,...
The 100 Rouble Olympic Snowboarder (now available on ebay)

The 100 Rouble Olympic Snowboarder (now available on ebay)

To celebrate the impending Sochi 2014 Winter Olympics, Russia has minted a new 100 Rouble note with a snowboarder design. A mere 100,000 have been printed, with the snowboarder image on one site and the main stadium of the Games on the other side. Available on ebay If you can’t make it to Russia for...
Sochi 2014 'greets the world' in London

Sochi 2014 ‘greets the world’ in London

After the incredible excitement that was London 2012, eyes now turn to the next Olympiad:  not Rio 2016, but the Sochi 2014 Winter Olympics in Russia. To promote the event, Russia.Sochi.Park was set up in Kensington Gardens for the duration of London 2012. ‘Where Russia greets the world’ The idea was that this would be...