Why you should disable ads on your brand’s YouTube channel…
Browsing my Facebook News Feed earlier this week, I noticed this interesting post from Crystal Ski: Great engagement As posts go, this has had over 700 likes, which makes it their most successful post in the last month. It’s a clever video, editing together lots of the Crystal resort staff wishing their fans a Happy...
Video without words shows off the best of Zermatt in summer
Just 30 seconds long and with no words – we loved this great video that shows off the beauty of Zermatt in summer. It’s proof that successful video content doesn’t need to be complicated or have high production values. It just needs to be good. Perhaps the only way this could have been improved would...
Thyon use an Eskimo in an igloo to create social media buzz
Another campaign Skipedia liked from last season was from Thyon in Switzerland’s Quatre Vallees. Possibly inspired by Whistler’s Embedded campaign, Thyon took a more light-hearted approach to employ their own esquimau to live for 14 days in his own igloo on the mountain. The candidate was chosen by interview from a shortlist of 40 candidates....
Nude skier helps Portes du Soleil win Facebook fans
Nude skiing isn’t something you see very often, so we at Skipedia liked this innovative campaign by the (Swiss) Portes du Soleil. The campaign was run via YouTube and a dedicated site – http://ski-nu.ch/. Once the video finished, users were invited to ‘participate’, taking them to the Portes du Soleil Facebook page. On arrival on the...
Old Spice and Dollar Shave Club up the ante for viral video
It all started with Old Spice. They saw their sales double thanks to their infamous and innovative YouTube campaign in 2010. Surely you must have seen it? Still, it’s always worth watching again… This campaign included creating individually tailored video answers to comments made online… Despite its incredible success, Old Spice raised the bar again...
Directski challenge Crystal Ski to a dust up…
If you saw the Sunday Times this weekend, like us at Skipedia, you may have noticed this cheeky full-page advert in the Sunday Times: The ‘Our Dad’ campaign TheST ad must have cost Directski a few bob, as well as incurring the wrath of Britain’s largest ski tour operator, Crystal Holidays. But following the...