A long time ago in a snowboard shop far, far away…
It is a dark time for the galaxy… Following the success of the Star Wars series of movies, Lucasfilm has so much power that it has franchised out the brand to every possible corner of the galactic Empire. A small band of rebels, known as Burton Snowboards, have refused to accept this. Their belief in...
Les 3 Vallees v. Chamonix: What’s in a strapline?
While flicking through some of the snowsports mags last month, we at Skipedia were struck by the contrast between these two print ads (shown below). It’s a way of life… The Chamonix strapline ‘It’s a way of life!’ perfectly captures the reason we head to the mountains each winter. The ad shows Chamonix’s most famous feature –...
Crystal Holidays launch new crowdsourcing campaign on Facebook
Possibly inspired by Colgate’s ‘Smile’ campaign or Converse’s current ‘In Case of Emergency’ campaign, Skipedia likes the new crowdsourcing campaign Crystal Holidays have recently launched on Facebook. Watch out for Mr Alberta… ‘Have you spotted Mr Alberta?’ asks people to take a photo of themselves in front of one of their billboard posters that are currently...
Two Polartec Neoshell ads – one improved message
As the Skipedia team were looking through the latest issues of the snowsports magazines we noticed these two ads for Polartec NeoShell (‘the most breathable waterproof fabric ever’). The first, from one of the standard A4-shapes magazines, tells the basic story (that Neoshell gives you more air) using a picture of unhealthy-looking pro rider Nick...
Courmayeur article by Skipedia in ‘Tribe’ Magazine
This article about Courmayeur in the Aosta Valley was written by Iain Martin and published in ‘Tribe’ magazine in 2011.
Directski challenge Crystal Ski to a dust up…
If you saw the Sunday Times this weekend, like us at Skipedia, you may have noticed this cheeky full-page advert in the Sunday Times: The ‘Our Dad’ campaign TheST ad must have cost Directski a few bob, as well as incurring the wrath of Britain’s largest ski tour operator, Crystal Holidays. But following the...