How Quechua make you feel you’re in the mountains…
Quechua is a brand I’ve always liked. Founded in 1997 in an apartment in Sallanches, it grew quickly to become one of the top ten mountain gear brands within just six years. How? Well, distribution via Decathlon as their official mountain wear brand helped. But the key lies in the three tenets of the Quechua...
The Top 10 French Ski Resorts on Facebook
Although social media marketing is much more about quality than quantity, I thought it would be interesting to see how many fans different ski resorts have racked up. Later in this series, I’ll also be publishing figures for other countries, and also for British snowsports companies. The Top 10 French Ski Resorts on Facebook 1....
Seasons (1988-1997)
When I graduated there was never any debate that I was going to do a season. In December 1988, I headed to Chatel to be a Ski Guide for Bladon Lines. It was a terrible snow season, but I had a fantastic time. After a few years living in Australia, I returned to the Alps...