The Alternative Snow Awards
Last week the London Ski and Snowboard Show was held at Earls Court. Normally we’d write up a ’23 Snippets from the Ski Show’ type of post, but in the wake of the World Snow Awards we thought we’d announce our own award winners, based on our observations last week. Biggest Newcomer to the Industry...
Is Sports Direct the future of snowsports retail?
Regular visitors to the London Ski & Snowboard Show last week will have noticed one rather visible new retailer this year. Nestling between the minimalist Snow + Rock stand and the huge footprint of Ellis Brigham was the newcomer Sports Direct. Sport Direct targeting 20% market share A year ago, the company – known for...
Natives use interns to increase awareness at London Ski Show
At the London Ski Show this week, it was impossible not to notice the large number of volunteers sourced by Natives for the show. The ethics of internships are complicated. There’s a minimum wage in this country and it’s there for a reason. However, if people are prepared to work for free, and they know...
London Ski & Snowboard Show grab attention with lift pass giveaway
How to motivate the consumer to go to a ski show? This is the annual question that the organisers of the three ski and snowboard shows in London, Birmingham and Glasgow have to solve every year. For 2012, the newly rebranded ‘Ski and Snowboard Show’ (previously known as the ‘Metro Ski & Snowboard Show’) have...
Calgary SnowFest flashmob shows the way…
When Skipedia visited last month’s Ski and Snowboard Shows at London and Birmingham, a common topic of conversation was how the shows could be refreshed and less predictable. Maybe we could learn a lesson from our friends across the water. Check out this highly entertaining flashmob that livened up the Calgary SnowFest last week. Now that is...
Using Twitter hashtags in advertising…
‘Your season starts here’ With just two days to the Metrosnow.co.uk London Ski and Snowboard Show, I found myself admiring this ad over the weekend. That strapline ‘Your season starts here’ gets it in one. The season really does start with the London Show. But what about Twitter? I would have liked the poster even more if...