The Art & Science of Content Marketing – LISTEX Presentation
Last month Iain from Skipedia presented at the LISTEX forum on the topic ‘The Art & Science of Content Marketing’. He looked at the importance of having clear goals first for any campaign, then deciding on the format and platforms to be used. Iain included examples from the ski industry, including content by Crystal Ski,...
Tignes article by Skipedia in ‘Men’s Running’ & ‘InTheSnow’ magazines
In January 2017, Iain from Skipedia went out to Tignes to report on the inaugural ‘Indoor Sprint and Jump’. Iain’s interview with Christophe Lemaitre was published this week on the ‘Men’s Running’ magazine website. You can read the full article here. Iain also reported on the athletics for ‘In The Snow Magazine’ both...
Tignes article by Skipedia in ‘Love The Mountains’ Magazine
Earlier this year, Iain from Skipedia visited the Brighton & Hove Albion FC performance centre in Lancing. He interviewed Chris Hughton, manager of the club, about their pre-season training camp, held in Tignes in the French Alps. This article has now been published in ‘Love The Mountains’ – the summer activity magazine from the publishers...
Airbnb Targets 10,000 Listings in Ski Resorts
The London Ski Show has generally seen fewer destinations and tour operators exhibiting in recent years, but one notable new arrival in 2014 was Airbnb – ‘travel’s most fascinating company’. Over 1 million listings worldwide The company was founded in the summer of 2008 and is now valued at around $10 billion – with...
How Tignes became sexy…
We have noted before on Skipedia how sex sells, even in the snowports industry. Sex sells snow too… From the good old days of adverts for cigarettes to Oslo Vinterpark’s cheeky approach to marketing, sex has been a regular theme. But no one has outdone Tignes with their impressive and audacious sexy campaigns, a brief example...
Mini backflip in Tignes beats gap jump and rail slide to go viral
Firstly, if you haven’t already seen this incredible footage of a full Mini backflip filmed in Tignes, then press play on the video below right now! You’ve now added to the 3.3 million views that this video has had in the first ten days since it was posted. (And who knows what the count will...