
Five Snowsports Videos of ‘Happy’ by Pharrell Williams
‘Clap along if you feel like a room without a roof” We all know the lyric, we all know the song. Pharrell Williams’ ‘Happy’ has been a phenomenal global success since it was released in November 2013. A massive improvement on the Harlem Shake No doubt inspired by the original collection of videos posted to...

Esprit Ski Hit The Spot With Great Video Content
With so much noise in social media to work your way through, it can be hard to make an impression. That’s why Esprit Ski has stood out for us this season for the quality and quantity of their video content. The best resource that most tour operators have is their staff that in resort. What...

‘Do It For Denmark’ – Danish Travel Agent campaign goes viral
You have to hand it to Danish travel agency Spies Rejser, their new ‘Do It For Denmark’ campaign is going viral, fast. The video leading the campaign was only posted yesterday and already has 385,000 views. Do It for Denmark Spies Travel have scored an instant success with their tongue-in-cheek competition, notionally aimed at addressing...

Interview: Megève Tourisme’s social media marketing
Our recent look at the Top 10 French Ski Resorts on Facebook showed Megève a long way in the lead with over 33,000 fans. We recently caught up with Jean Marc Seigneur, vice-president at Megève Tourisme to find out more about their approach to social media marketing. Is social media a key marketing tool for...