ESF La Rosiere tackle ‘ski hosting’ ban by adding new social skiing service
There will be few readers of Skipedia unaware of the ongoing saga between the French authorities and British ski tour operators offering ‘ski hosting’ [for the uninitiated, try the following articles]. With the next stage in the appeal process not due until May 2014, ski hosting will not be offered this winter season. Crystal Holidays...
6 takeaways from ABTOF 2013 Ski Lunch
I always look forward to this annual event – an early opportunity to catch up with everyone from the industry. This year was fortunate enough to be asked to present and to join the afternoon’s marketing panel. Hopefully that was as useful for everyone attending, as the morning session was for me. Here are...
Crystal Ski Industry Report shows growth in market for first time in five years
Crystal Ski today released their annual ‘Ski Industry Report’ with positive news that the overall size of the market has grown for the first time in five years. Helped by ‘good snow at the right time’ growth was modest at 1%, however Simon Cross from Crystal Ski claimed that it showed “early signs of...
Five Ski Tour Operator Home Pages Expressed as Word Clouds
The sun is out, the sky is blue, summer is here. So in the absence of much ski marketing activity, I thought it would be fun to compare the home pages of five of the UK’s leading ski tour operators – as word clouds. See if you can guess who is who…? ...
Why you should disable ads on your brand’s YouTube channel…
Browsing my Facebook News Feed earlier this week, I noticed this interesting post from Crystal Ski: Great engagement As posts go, this has had over 700 likes, which makes it their most successful post in the last month. It’s a clever video, editing together lots of the Crystal resort staff wishing their fans a Happy...
Ischgl target UK market with new TV advert
Although not unknown in the UK market, it is rare to see ski advertising on British TV. Crystal Ski advertised on TV last year This time last year, buoyed by Travel Alberta’s marketing dollars, Crystal Ski ran their first ever TV advert. The ad screened nationally during the winter on Channel 4, Film 4, E4...