The first ski holiday adverts of the autumn…
As the nights draw in, and the leaves fall from the trees, so the ski supplements start to appear in the printed media. Here’s a selection so far: And what of online… While press ads become fewer and fewer, increasing advertising spend is going online. Scott Dunn have been using the Google Display...
Crystal Ski Industry Report 2012 shows 1.8% fall in market, but mastery of Newspeak
The Crystal Ski Industry Report 2012 was released today. The disappointing headline news is that the market has fallen for a fourth consecutive year. But after falls of 13%, 10% and 5%, a decrease of just 1.8% seems like a success. The UK’s economic recovery is still to come, and we can only hope that...
Has the demise of the British ski industry been exaggerated?
Earlier this year, I was talking to the owner of one of the leading snowsports websites in the UK. He suggested that much of the talk of the ‘collapse of the British ski market‘ was exaggerated. Yes, of course households and businesses were finding it hard, but there were still large numbers using the Internet...
Ski weekend trips fall by almost 60%
Regular visitors to Skipedia will know that we have previously done some number-crunching on the Crystal Ski and Ski Club of Great Britain Industry Reports to see what else these valuable surveys can tell us. We looked at how Austria has taken market share from France, as well as whether Crystal Holidays is simply too...
Crystal Ski introduce impressive Facebook Timeline
Following our recent article on Facebook Timelines already introduced by British tour operators, we were interested to see that the UK’s largest tour operator introduced their own Timeline yesterday. Crystal Holidays have been confident users of social media and have invested resources to ensure they have a strong social media presence. So it was no surprise...
Twelve UK Ski Companies Already Using Facebook Timeline
With the Facebook Timeline deadline for brand Pages coming up on 30 March 2012, we’ve taken a look at how twelve of the UK’s leading ski tour operators are using Timeline so far. The companies are not necessarily the twelve largest. Indeed the UK’s largest ski company – Crystal Ski – has still to make the switch to Timeline....