14 Takeaways from the Ski Club of Great Britain Industry Report 2014
Phones are getting bigger, movies are getting longer, but ski industry reports are getting smaller. Last week, Crystal Holidays released their annual Ski Industry Report – it totalled just 8 pages and took five minutes to cover. In contrast, their 2013 report was 23 pages long and included significantly more analysis. No estimate of market size...
How well is the ski industry optimising for mobile?
Last night I spoke at Brighton Social Media, looking at ‘How is the ski industry optimising for mobile?’ My presentation, which is available on Slideshare, and has been embedded below, took a look at the rapid increase in smartphone use in the UK, and its implications for businesses (as outlined in a previous blog post)....
Inghams marketing win with Tube map goggle wipe
Keyrings, USB sticks, beanies, cups, wristbands…there’s no shortage of marketing freebies that companies produce. Most of them are immediately forgettable. The goggle wipe that we received today from Inghams was a pleasant change. Great content The image on the wipe is a superb piece of content marketing in itself. Click on the image and you...
Crystal Ski Industry Report shows growth in market for first time in five years
Crystal Ski today released their annual ‘Ski Industry Report’ with positive news that the overall size of the market has grown for the first time in five years. Helped by ‘good snow at the right time’ growth was modest at 1%, however Simon Cross from Crystal Ski claimed that it showed “early signs of...
Inghams use special offer infographics to drive traffic
How do you generate a return from social media? We are all searching for ways, but we like Inghams‘ current campaign on Facebook. Social media managers already know that photos receive better engagement than regular posts. And the trend for infographics is an indicator that in a post-Pinterest world we like to consume our data...
The first ski holiday adverts of the autumn…
As the nights draw in, and the leaves fall from the trees, so the ski supplements start to appear in the printed media. Here’s a selection so far: And what of online… While press ads become fewer and fewer, increasing advertising spend is going online. Scott Dunn have been using the Google Display...